This premium protein shampoo helps in the elimination of oxidation caused by air-borne pollutants, sun and other environmental sources. Adds new life and luster to all color coats. Whites become whiter, blacks become deep black. This rich lathering shampoo is made with hydrolyzed collagens, milk protein, optical brighteners and our special blend of botanicals. These natural conditioners help eliminate discoloration, revitalize thin, limp or damaged hair, adding body, strength and sheen to coats. Deep cleansing, coats rinse and dry quickly, tangles and snarls brush out easily. Long lasting pleasant scent reactivates when pet gets wet.